Gamification is used in eLearning to increase user engagement.

Instead of having a simple quiz about your company’s brands, you turn it into an adventure where the user must accomplish a mission by correctly answering questions on various levels to overcome various obstacles and defeat the bad guy.

There are many benefits to gamification:

Increase User Engagement

The competitive edge, fun and the use of compelling narrative combine to make your training more engaging and interesting to the trainee.

Dopamine

This is a neurotransmitter that stimulates the brain’s reward and pleasure centres. Studies have shown that video games can stimulate this compound’s release and therefore make you want to keep playing and playing the game. This means that, if you effectively gamify online training, there is a similar - although slightly diluted - effect (read more here).

Endorphins

This is a hormone that can be released when you achieve a reward or move up a level in a game. Endorphins make you feel like you’re achieving something and create a sense of excitement (read more about endorphins here). Exciting eLearning? Yes please!

Show Consequences

In games, you experience the consequences of your decisions. Whether it’s losing a life, gaining an upgraded piece of equipment or losing a football match, the consequences of your good or bad decisions are laid bare. Creating a safe digital environment, in which trainees can learn from their mistakes, is very effective.

Personalise

In a game, you can create your own profile, choose your name and make an avatar. These are simple elements that can be included in online training to increase engagement from the trainee.


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