Choosing a bottle of wine, for any occasion, without any knowledge of taste, pairing or season can be daunting.


Wine is an essential category in any licensed store, and is very profitable: the value of the Still Wine category in the UK is  £5,5 Billion. Statistics show that wine customers will visit your store more often and spend more. Offering your wine customers an exceptional customer experience is a good way to boost your sales volume. But how can your employees improve their wine selling skills?

This Wine Selling eLearning Module will enable the user to understand how to display wine correctly, sell wine with confidence, pairing wine with food, wine varieties and shopper missions.

With our Wine Selling online training course, you can assist with the decision-making process, and prevent a customer from choosing the cheapest bottle on the shelf, but guide them with your knowledge, to purchase wine that is best suited based on the occasion, budget and person's tastes. The training also provides an overview of how to properly display and sell wine bottles.

The Wine Selling eLearning Module is a fully online interactive course and assessment, accessible on any device, 24/7, with no time limits through our modern LMS. A certificate can be downloaded upon successful completion of the eLearning module. 

Wine Selling eLearning Module

Course Outline 

  • Wine basics
  • Displaying wine
  • Wine & food essentials
  • Helping with wine purchases



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