The sale of tobacco is strictly regulated in terms of age restriction, advertising and display.


Any breach of the government regulations regarding the sale of tobacco could result in fines up to 5000£, imprisonment and ultimately closure of the business. However, selling tobacco is an effective way of increasing the sales of your business.

The average smoker visits convenience stores more often, purchases more products and spends more than the average shopper. We developed the Tobacco – Retail (England, Scotland, Wales) eLearning modules to provide the legislative guidelines to any retail employee who sells tobacco and to educate them with a basic understanding of the market to increase their sales.

These modules will enable users to effectively, efficiently and confidently sell tobacco according to law. This Tobacco – Retail training is suitable for all learners working in retail looking for a grasp of the country-specific regulations surrounding tobacco sales. The course also provides a useful overview of the tobacco market's segments and brands.

Our Tobacco – Retail eLearning modules are part of a group of training modules designed specifically to assist users with being compliant with regulations within different industry sectors. Read here why online training solutions can help your business being compliant and reducing the risk of fines.

The Tobacco - Retail is a fully online interactive course and assessment, accessible on any device, 24/7, with no time limits.  A certificate can be downloaded upon successful completion of the eLearning module.

Tobacco Retail eLearning Module

Learning Outcome

At the end of the Tobacco – Retail (England, Scotland, Wales) eLearning Modules, the user will:

  • Understand the tobacco market and sell tobacco in an informed manner
  • Recognise the importance of selling tobacco lawfully and the consequences of not doing so
  • Understand the country-specific legislation that must be adhered to when selling tobacco
  • Recognise how legislation affects tobacco products


Course Outline

  • An overview of tobacco
  • The top 10 brands
  • How the tobacco market is segmented
  • Tobacco legislation
  • How to adhere to tobacco legislation and the consequences of not doing so



This module covers the key information surrounding the selling of Tobacco, including the Tobacco Display Ban (England & Wales) and the EU Tobacco Products Directive, transcribed into British law through the Tobacco and Related Products Regulations (2016); the Tobacco and Primary Medical Sevices (Scotland) Act Scotland (2010) and the EU Tobacco Products Directive (2014).


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