You may think the key to winning customers is due to the quality of the product. However, studies have now shown that customer experience is the key to winning customers.


86% of buyers will pay more for a better customer experience. On average, loyal customers are worth up to 10 times as much as their first purchase and by 2020, customer experience will overtake price and product as the key differentiator. Your business should aim at offering the highest customer experience possible to be competitive in today's market.

There are key customer service skills every employee must master if they are forward-facing with customers.  These include understanding customer needs, knowing the power of body language and how to give a great impression, answering customer enquiries in a timely manner and so on.

The Customer Service eLearning Module focuses on assisting the participant with gaining a better understanding of the customer experience and providing a high standard of service. It is an essential course for any worker that is directly facing and liaising with your customer, as these workers represent the first point of contact of your company for any customer. The impression they give will reflect the idea customers have of your company, and therefore it is essential that people working on the shop floor undertake an extensive training.

Empower your employees to understand the art of great customer service and improve the way they deal with customers in the workplace. The Customer Service – Retail is a fully online interactive course and assessment, accessible on any device, 24/7, with no time limits.  A certificate can be downloaded upon successful completion of the eLearning module. 

Customer Service eLearning Module Screenshot

Course Outline

  • Positive effects of customer service skills
  • The importance of good body language and tone 
  • Greeting customers
  • Customer needs and expectations
  • Listening skills
  • Customer grievance and complaints



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