Selling beer in your convenience store can represent an added value for your customers. But does your staff seel beer effectively?


Cider and beer sales by volume account for 75% of total alcohol sales in convenience stores. But how can you sell it effectively and exploit this value? This is not always an easy task for employees that have not sold beer before or that have been selling it without proper training.

Our Beer Selling eLearning module will instruct your staff on the best way to sell beer and cider in your store. The course provides an overview of different types of beers, price segments and beer customers, making sure the user is aware of everything that revolves around the world of beer and is able to offer high standards of service to your customers. After this course, your staff will be able to support customers in choosing the right beer, suggest the right food pairing and increase your sales.

This module is designed for any employee working in retail. It is a fully online interactive course and assessment, accessible on any device, 24/7, with no time limits.  A certificate can be downloaded upon successful completion of the eLearning module.

Beer Selling eLearning Content

Learning Outcome

At the end of the Beer Selling eLearning Module, the user will:

  • Understand why selling beer is valuable
  • Identify different types of beer
  • Understand how to effectively merchandise and segment beer
  • Recognise how to target beer customers and occasions
  • Identify which foods could be paired and sold with beer


Course Outline

  • The Value of Beer in Retail
  • Types of Beer
  • Merchandising Beer
  • Beer Segments
  • Typical Beer Customers
  • Beer Occasions
  • Food Pairing and Cross-Selling



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