Learning Outcome

This module will enable anyone who works in retail to increase sales of beer.

Target Audience

This course is suitable for any user who works in retail.

Learning Objective

The user will:

  • understand why selling beer is valuable 
  • identify different types of beer
  • understand how to effectively merchandise and segment beer
  • recognise how to target beer customers and occasions
  • identify which foods could be paired and sold with beer

Course Outline

The Value of Beer in Retail
Types of Beer
Merchandising Beer
Beer Segments
Typical Beer Customers
Beer Occasions
Food Pairing and Cross Selling


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