This module will enable anyone who works in retail to increase sales of beer.
This course is suitable for any user who works in retail.
The user will:
- understand why selling beer is valuable
- identify different types of beer
- understand how to effectively merchandise and segment beer
- recognise how to target beer customers and occasions
- identify which foods could be paired and sold with beer
The Value of Beer in Retail
Types of Beer
Typical Beer Customers
Food Pairing and Cross Selling
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