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Beer Selling
eLearning Module

Cider and beer selling by volume account for 75% of total alcohol sales in convenience stores, according to the national statistics. Offering your employees training on customer service and upselling, through acquiring product knowledge on beer and cider, is a good way to boost sales.

If your staff never sold beer before, they must be given proper training on various types of beer and cider, the alcohol strength in them and the type of customer that buys those products. Doing this can bring a significant add-on value to your customers and ultimately lead to increased profit in your store.

At Bolt, we have developed the Beer Selling eLearning Module that will instruct your staff on the best way to sell beer and cider in your store. The course provides an overview of the market in terms of price segments and beer customers as well as ways to merchandise and cross-sell beer by pairing it with food.

Fully online and interactive, available 24/7 on any device and with no time limits, thanks to our state-of-the-art LMS, the course has an assessment at the end of it. A certificate can be downloaded upon successful completion of the eLearning module.module content

Course Outline

  • The Value of Beer in Retail
  • Types of Beer
  • Merchandising Beer
  • Beer Segments
  • Typical Beer Customers
  • Beer Occasions
  • Food Pairing and Cross-Selling

Learning Outcome

At the end of the Beer Selling eLearning Module, the user will:

  • Understand why selling beer is valuable
  • Identify different types of beer
  • Understand how to effectively merchandise and segment beer
  • Recognise how to target beer customers and occasions
  • Identify which foods could be paired and sold with beer


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