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Wine Selling
eLearning Module

The still wine category in the UK is valued at £5.5 billion. Ensure your business has the opportunity to maximise wine selling by equipping your employees with the knowledge to guide customers in making an informed choice when choosing a bottle of wine.

module content

Within the wine category, there is such a huge variety that consumers can easily become overwhelmed and choose a bottle which simply fits their budget, or they are familiar with. Without equipping employees with the knowledge to assist and upsell, you are potentially losing revenue.

The Wine Selling eLearning Module introduces trainees to wine varieties, food pairings and how to store, display and sell wine effectively to maximise on sales opportunities. Training employees who can effectively describe, recommend and pair wines will ensure that your business can capitalise on sales opportunities.

In this module, we train employees on how they can assist with the decision-making process by collecting essential information first on preferences, budget, occasion and potential food-pairings. With the knowledge gained, the employee can thereby make an informed recommendation. Employees with confidence in their wine knowledge will offer an enhanced consumer experience, increasing revenue and potential repeat business.

Fully online and interactive, accessible 24/7 on any device, and with no time limits, thanks to Bolt’s state-of-the-art learning management system. A certificate can be downloaded upon successful completion of the eLearning module.

Course outline

  • Wine basics
  • Displaying wine
  • Wine and food essentials
  • Helping with wine purchases
  • Assessment



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