Philip Morris International
A look into our partnership with a global giant.
Philip Morris International (PMI) is a global distributor and have some of the most well-known and recognised brands in the world. Their products are sold in more than 200 countries and have annual revenue topping £53bn.
Philip Morris decided to take back its route to market by employing a field sales force for the first time in more than 25 years. Having embarked on this strategic change, they were looking for an online training solution that could support the continued development of their teams.
The solution needed to allow the field-based sales teams to access training when they wanted to and on a device of their choosing. The online training was required to cover a wide range of topics ranging from industry and brand knowledge to developing key customer service skills.
We created short, action-packed and engaging modules that promoted active learning through the use of videos, games, quizzes and activities. The training could be accessed on any device, allowing for any time, anywhere training.
Internal competition is encouraged throughout the training with points allocated for performance in assessments. Rewards and other prizes are given to those with the highest totals and most improved performance at the end of a given period. This adds a further element of engagement and excitement to the training while keeping with the tradition of salesforce rivalry.
We used Spark, our cloud-based LMS (Learning Management System), to provide one central system where all training can be accessed by students, trainers and managers. The fully responsive system enables simultaneous delivery and access to an unlimited number of users at any given time.
Utilising our big data capabilities, all activity and interactions performed in the training are automatically tracked. A full reporting suite was built to allow PMI to constantly monitor, measure and report on all training activity, on either an individual or group level.
Our simple solution to a complex problem has given Philip Morris the support they required to drive forward their new strategy.